Japanese royal family debuts on Instagram, attracting 200K followers instantly. A step towards modernity, sharing official updates.
New Era of Connectivity
The Japanese royal family has taken a significant step into the digital age with the launch of their official Instagram account, marking a notable debut in the realm of social media.
Embracing Modernity
In a move aimed at engaging a younger audience and renewing interest in the monarchy, Emperor Naruhito and Empress Masako have graced the platform with 19 formally staged photos and videos. These visuals depict their public engagements and commemorate key events since the beginning of the year.
Instant Popularity
The Instagram handle, which was initially set to private for a week, saw an instant surge in popularity upon its public launch, amassing over 200,000 followers within a short span. This swift uptake underscores the widespread anticipation surrounding the royal family’s digital presence.
Official Updates Only
While the move to join Instagram is undoubtedly a significant leap forward, it’s essential to note that the account will strictly cater to official updates and announcements. As such, informal interactions with the public are not expected to be part of the platform’s content.
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According to a spokesperson for the Imperial Household Agency, the government body overseeing matters concerning the royal family, the decision to embrace social media aims to spark interest among younger generations about the activities and responsibilities of the imperial family. This initiative seeks to bridge the generational gap and foster a deeper connection with the monarchy.
Mixed Reactions
The royal family’s foray into Instagram has elicited a range of reactions from the public. While some welcomed the move as a positive step towards modernization, others expressed surprise and amusement. One fan quipped on social media, “The IHA is on Instagram! I thought it was an April Fools’ prank!” Another remarked, “When I heard the IHA created an Instagram account, I quickly checked it out. But of course, the emperor wouldn’t post ‘today’s lunch (heart emoji)’ or anything like that.”
As the Japanese royal family embraces the digital era, their presence on Instagram marks a significant milestone in their ongoing efforts to stay connected with the people of Japan and the wider world.
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